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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Audience Targeting Solutions
Build and Activate Audiences That Drive Growth for Your Business With Our Consumer Data
With Circana’s audience targeting solutions, your brand can improve campaign precision and scale by reaching households with the highest likelihood to convert. Our audiences are so precise, they deliver up to 6x ROI compared to other audiences.
Convert your marketing segmentation and insights into digital activation
Use verified purchase and viewership data to target precisely
Reach up to 96% of U.S. households for scaled targeting
Reduce ad waste and improve campaign ROI
Join more than 7,000 clients and partners worldwide
Target Audience Segments That Lead to Proven Incremental Growth
Measure Your Growth Beyond ROI
To sustain long-term success and growth for your business, you need to measure beyond traditional ROI. Our audiences enable you to accurately measure the individual aspects of your strategies and understand their incremental impacts on your growth so you can deliver precision at scale.
Leverage 100% Verified Purchase Data
Audience segmentation is only valuable if it’s built with accurate, verified purchase data. 100% of our audiences are built from Circana’s complete data that includes loyalty card purchases, viewership, and eating behavior. These segments accurately represent real shoppers’ purchase behavior and intent, so you can confidently make decisions that will resonate.
Reach Your Target Audiences With Proven Strategies
Uncover which audience segments align to your business goals. Our audiences are built based on real household purchase data that can be activated with 20+ of our partners and available as soon as today. And you can use our off-the-shelf or custom audiences to target past purchasers of a product attribute, viewers of a specific genre, or QSR guests. Purchase data provides precision to inform messaging, while traditional demographic and psychographic segmentation enable you to build strategies at scale.
Learn How Accurate Data Can Build Stronger Audience Segments
Your first-party data is likely more granular and precise than ever before. It’s also more complex and siloed. Top brands build and activate their most valuable audience segments with real sales and purchase data. Learn how these brands integrate third-party consumer insights with their own first-party data in unified data analytics platforms to connect to the right audiences.
Fragmented data, data locked in walled gardens, and data gaps from third-party cookie regulations provide an incomplete picture for your decision-making. You need to consider which tools or platforms can consolidate all your data into an accurate view. This article covers the causes of measurement gaps, how to solve them, and the potential impact of missing data on your company’s ROI.
Our Audience Solutions
Uncover Opportunities with Our Consumer Behavior Data
Match Precise Audience Segments With Tailored Strategies
With the right data partner, you can understand your audience with greater precision and reach your target audiences at scale. When you combine your sales data with our verified purchase data and deep industry expertise, you can target audiences down to the individual UPC. We help you identify your movable middle and show you which strategies align with your business goals, whether you’re looking to reach new audiences, improve retention, increase basket sizes or trip frequency, or understand how your customers make decisions outside of your business.
Drive Growth Across Demographics
Your business can use our expertise to track emerging trends across demographics, psychographics, behavior, and purchase-based intentions. As a leader in understanding the consumer behaviors that drive growth, we show you new opportunities with audience insights based on the industry trends we track.
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