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Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

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This Halloween

the candy aisle has a new frontrunner. 

Over the first four weeks of the season, shoppers picked up 31.2 million pounds of non-chocolate Halloween candy, surpassing 25.1 million pounds of chocolate.

Which Halloween Candy Do you Prefer?

Company

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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THE SINGLE SOURCE OF TRUTH FOR

Pet Care

To help you understand the market landscape and competitive environment, we provide the broadest and deepest view of the pet care industry based on best-in-class point-of-sale and consumer data

Pet Outlet, powered by Circana partner SPINS, gives brands and retailers a comprehensive view of the pet care market so you can quickly understand growth opportunities.

It is the roadmap manufacturers and retailers use to navigate trends and shopper behavior and develop products and assortment that meet changing consumer expectations.

Join more than 7,000 clients and partners worldwide

It all starts with our

Industry Experts

With our best-in-class data, you can:

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INDUSTRY RANKING

Data Spotlight

Circana can help your brand grow more. 


We help you understand the market landscape and competitive environment, by providing the broadest and deepest view of the pet care industry based on best-in-class point-of-sale and consumer data. Learn more by connecting with our industry expert.


Contact Us


Source: Circana, Liquid AI™,

August, 2025

Data Source: 

Point of Sale (POS) Data

10 Mistakes to Avoid to Drive Outcomes Growth

8 Oct 2025

Insights in Action

We move beyond theory to reveal the "why" behind underperformance, offering an actionable roadmap for brands to maximize impact and achieve significant top and bottom-line growth.

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Featured Solutions

SOLUTION

Complete Consumer™ solution gives a 360° view of U.S. buyers by tracking purchases across channels, powered by POS-aligned panel insights.

SOLUTION

Complete Market™ solution gives robust POS measurement for in-store & online sales, with fulfillment type breaks & UPC details across CPG.

SOLUTION

Marketing Mix solutions reveal incremental strategy impact, quantify uncertainty, and optimize ROI levers for confident ad budgeting.

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