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Complete Food & Beverage™ is now available
THE SINGLE SOURCE OF TRUTH FOR
Center Store and Frozen Foods
Consumer buying behavior in the center store and frozen foods is more complex than ever.
CPG manufacturers and retailers need the latest insights to win now and in the future. Circana can help you make confident decisions with the most accurate insights available.
Get the latest data and insights to keep up with the always-evolving center store and frozen foods. Circana leverages unmatched data assets to provide a data-driven perspective as you navigate the complexities of a changing market landscape.
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Industry Experts
“Today, consumers remain more home centric in their food and beverage behaviors. But a return to the workplace and experiential out-of-home behaviors is leading to culinary exploration outside the home. Look for consumers to seek ways to create those experiences in their own kitchen with convenient, easy-to-prepare solutions from grocery aisles.”
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
Carbonated Beverages, Salty Snacks, and Bottled Water Lead; Notable Sales Declines and Rank Shifts in Select Categories
Carbonated Beverages, Salty Snacks, and Bottled Water remain the top 3 categories by rank in the US Center Store and Frozen Foods sector, though all saw sales declines of -4.0%, - 4.9%, and -3.1% respectively. Dinner Sausage dropped 4 ranks with a significant -11.4% sales decrease. Frankfurters fell 9 ranks and sales dropped -25.9%. Baked Beans/Canned Bread also declined 9 ranks with sales down -33.7%. Barbeque Sauce dropped 7 ranks and sales fell -25.1%. Most other top categories held steady in rank.
Source: Circana, Liquid AI™,
August, 2025
Data Source:
Point of Sale (POS) Data
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