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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

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This Halloween

the candy aisle has a new frontrunner. 

Over the first four weeks of the season, shoppers picked up 31.2 million pounds of non-chocolate Halloween candy, surpassing 25.1 million pounds of chocolate.

Which Halloween Candy Do you Prefer?

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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

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Industry rankings vs. previous data period.

See how Circana can help your business grow.

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Consumer insights and buying trends.

Download the Restaurants Canada 10 Hot Trends in Foodservice

Foodservice
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THE SINGLE SOURCE OF TRUTH FOR

Foodservice

The restaurant industry is shifting around the globe.

The supply chain is evolving, consumer needs and tastes are changing, the channels offering foodservice are plentiful, and technology is enabling convenience and service at the speed of light.

Whether you’re a foodservice distributor, manufacturer, or operator, staying on top of the latest restaurant industry trends can be a challenge — but that’s where we come in. We’ve been tracking every aspect of the industry for more than 40 years, from sizing gaps and opportunities, to assessing your market share, to determining what operators actually buy and tracking consumer purchasing trends over time.

Join more than 7,000 clients and partners worldwide

McDonalds
PepsiCo
Unilever
Sephora
7Eleven

It all starts with our

Industry Experts

David Portalatin

David Portalatin

Senior Vice President and Industry Advisor Food and Foodservice

"Long-term structural shifts in consumer behavior and transitory economic headwinds remain challenges for the foodservice Industry. However, winning operators, manufacturers, and distributors continue to find success by understanding what creates value for the consumer. Strategies for emerging dayparts, culinary trends, physical and emotional well-being, and value positioning enable foodservice companies to overcome marketplace challenges."

With our best-in-class data, you can:

Grow Traffic Share
Leverage Category Insights
Foodservice
Predict Winning Items Faster
Measure Performance

INDUSTRY RANKING

Data Spotlight

In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.

Source: Circana, Liquid AI™,

Time

Data Source: 

Point of Sale (POS) Data

Top 10 Books

27 Oct 2025

Insights in Action

September bestsellers reflect the content that readers are prioritizing, including inspiration from trusted voices, practical life advice, and engaging stories - a blend of aspiration and escapism.

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Download the Hot 10 Restaurant Trends

2025 is shaping up to be another demanding year for Canada's restaurant industry.
To make sense of emerging industry trends and uncover new opportunities, we partnered with Restaurants Canada on our latest report, 10 Hot Trends in Foodservice.

Featured Solutions

SOLUTION

Complete Food & Beverage® solution unites retail, CPG, foodservice & consumption data to track in one place what people eat & drink.

SOLUTION

Complete Consumer™ solution gives a 360° view of U.S. buyers by tracking purchases across channels, powered by POS-aligned panel insights.

SOLUTION

Complete Market™ solution gives robust POS measurement for in-store & online sales, with fulfillment type breaks & UPC details across CPG.

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