Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Liquid Mix is so Powerful
It feels like having your own media analyst with up to a 45x return on investment... read more
Company
Resources
THE SINGLE SOURCE OF TRUTH FOR
Juvenile Products
Babies require love, attention, and lots of things. To protect, nourish, and raise their growing infants, parents equip themselves with a wide range of products.
For retailers and manufacturers in the juvenile products space, it can be overwhelming to keep a pulse on what, how much, and where U.S. consumers spend on their children.
That’s where we come in. Our Retail Tracking Service answers your questions, providing the first comprehensive view of durable juvenile products. We collect point-of-sale information from retailers in the specialty, mass, chain, and online channels, and supplement it with additional data on food, drug, and convenience store purchases. This information, combined with our analysts’ deep industry expertise and prescriptive analytics, provides a complete perspective on the travel, safety, feeding, bed and bath, infant entertainment, and furniture categories so you can achieve data-driven growth.
Join more than 7,000 clients and partners worldwide
It all starts with our
Industry Experts
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
Juvenile Product Sales: Top Leaders Hold Steady, Modest Growth Seen
The top three subcategories—Car Seats, Strollers, and Bottles/Nipples—maintained their rankings from the prior period. No changes in rank were observed across the top 10. Strollers posted the strongest growth among leaders, up 2.5%. Feeding Accessories and Bedding also saw notable gains of 1.8% and 1.4%, respectively. Overall, the market remains stable with only modest shifts in percent change.
Source: Circana, Liquid AI™,
August, 2025
Data Source:
Point of Sale (POS) Data
Speak to an expert
Find out how we can help your brand grow more. Fill out the form and we will get right back to you.
