Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Liquid Mix is so Powerful
It feels like having your own media analyst with up to a 45x return on investment... read more
Company
Resources
THE SINGLE SOURCE OF TRUTH FOR
Automotive Aftermarket
The most comprehensive view of the U.S. retail automotive aftermarket.
The automotive aftermarket has seen tremendous disruption and success due to changing driving and mobility patterns, especially in a postpandemic world. Retailers and brands need to understand market and consumer trends to respond and compete.
We show you the complete picture of the automotive aftermarket. First, the what: what sold, where, when, and for what price through our door-level and item-level point-of-sale (POS) data. Second, the who: rich consumer data derived from receipts. This powerful combination unlocks deep analytic power and insights for the industry and our clients and retail partners.
Join more than 7,000 clients and partners worldwide
It all starts with our
Industry Experts
“The pandemic permanently altered our mobility habits, and the automotive aftermarket has benefitted greatly, becoming one of the best performing industries we track. Present day challenges look different now: trade-down behavior, private-label strength, maintenance deferral, and a more-engaged high income household have all caused disruption in our space.”
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.
Source: Circana, Liquid AI™,
Time
Data Source:
Point of Sale (POS) Data
Speak to an expert
Find out how we can help your brand grow more. Fill out the form and we will get right back to you.
