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Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

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This Halloween

the candy aisle has a new frontrunner. 

Over the first four weeks of the season, shoppers picked up 31.2 million pounds of non-chocolate Halloween candy, surpassing 25.1 million pounds of chocolate.

Which Halloween Candy Do you Prefer?

Company

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Ash M. Patel

Chief Technology and Transformational Officer
Ash M. Patel

As Chief Technology and Transformation Officer, Ash M. Patel leads global technology and oversees the company's onshore and offshore teams. He focuses on generating value from innovative technology solutions, ensuring client satisfaction with technology deliverables and strengthening technology alliances.

Patel was formerly head of technology innovation for Aon Hewitt and global chief information officer of the Consulting business. During his 12-year tenure at Aon, Patel led several transformational initiatives, including decommissioning multiple mainframe and legacy platforms, outsourcing infrastructure to several global providers, offshoring application development to captive development centers, launching an analytics center of excellence in Singapore and application architecture for Aon's private health care exchanges. Patel also served several of Aon's top financial services, hi-tech and pharmaceutical clients as technology executive sponsor and chief architect.

Prior to joining Aon, Patel founded several start-up companies, including MoreBenefits.com, a health care exchange technology firm, which he sold to Aon in 2001. His prior work experience also includes high-tech firms, such as Computer Associates and Microsoft.

Patel has dual degrees from State University of New York at Stony Brook in information systems and economics as well as minors in political science and business administration.

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