Circana's data shows Hispanic consumers are generally more likely to shop in-store than online. Brands and retailers should consider opportunities to provide Hispanic-focused store concepts catered to local Hispanic shoppers. Shelf arrangement and organization, as well as opportunities for bilingual signage, should be considered when building store concepts.

Compared to other consumer segments, Hispanic consumers shop for larger households. Circana found Hispanic CPG spending growth is particularly higher in terms of units purchased, especially in food and beverage categories. Understanding opportunities to sell to families can help drive decisions about product varietals and messaging. 

Circana's data suggests Hispanic shoppers are more likely to look for brands from their countries of origin compared to non-Hispanic shoppers. Brands should consider co-branding partnerships to drive brand growth. Likewise, understanding which attributes of products are important to Hispanic consumers is critical to developing messaging. Within food and beverage, Circana's data shows Hispanic consumers seek flavors including mango, melon, limón, and horchata.