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Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Technology

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid Data Go

Designed for small CPG businesses. 

Liquid Data Engage

Curated reports and guided analysis.

Liquid AI

Answer the most pressing business questions.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

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This Halloween

the candy aisle has a new frontrunner. 

Over the first four weeks of the season, shoppers picked up 31.2 million pounds of non-chocolate Halloween candy, surpassing 25.1 million pounds of chocolate.

Which Halloween Candy Do you Prefer?

Company

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

Learn

Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Podcast: Growth Insights

Thought leaders giving growth insights.

Quick Insights

Consumer insights and buying trends.

Melissa Altobelli

Melissa Altobelli

Senior Vice President, Dairy and Bakery Practice Leader

Melissa Altobelli is a 25+ year veteran at Circana responsible for overseeing the overall management and development of global account teams. In addition to her extensive expertise in client insights, Altobelli has held positions within Circana’s client development and client retention organizations.


Altobelli is a recognized thought leader on trends and innovation across bakery categories, achieving growth for snacks and sweets, and the evolution of better-for-you ingredients and health claims in bakery. She is regularly quoted as a baking industry expert in publications such as Supermarket Perimeter, Baking & Snack, and Supermarket News. Altobelli is also a frequent speaker at leading industry events such as Snack Food and Wholesale Bakery’s State of the Industry: Snacks and Bakery, and ABA’s Nexus NextGen Baker Leadership Forum.

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