CASE STUDY

Pinterest Bakes Up A Sweet 8% Sales Lift for A Baking Brand

Snapshot

SOLUTION AREA

Marketing

SOLUTION

NCS Targeting

INDUSTRIES

Food and Beverage

CLIENT

Retailer

The Objective

Baking up an impactful ad campaign strategy is a challenge enough, but how do you prove to your client that your strategy worked? You'll want the confirmation of a trusted, independent, third party.

Strategy

They partnered with Pinterest, since so many people rely on this visual search platform for holiday baking inspo. The flight started well before the holiday season—Pinterest users are planners! Using the PinterestTrends tool, the brand's team identified holiday baking search trends to inform their recipe-style ads. A variety of static and video formats mixed trendy ideas with nostalgic approaches to inspire every kind of holiday baker.

Even for a brand synonymous with holiday baking, staying on top in a competitive market demands consistent innovation and creative marketing strategies. Loads of advertisers are vying for consumers' attention during the holidays (along with parties, shopping, wrapping and hiding the dang Elf). Could pinners be enticed to purchase during these frenzied few weeks? An NCS Sales Effect study confirmed YES!

The Results

NCS was able to confirm the campaign's strategy perfectly aligned with category buyers, yielding tasty returns.

6.6X More ROAS compared to NC Food Norms
Households exposed to ads 1-3 times contributed to 61% of the total incremental sales from the campaign

"Our client needed to understand how their campaign performed and the reasons why. By partnering with NCS, we determined what drove Pinterest's users to buy. Just as valuable, we delivered details into what creative performed best and with which audiences."

Andrew Knoop

Vertical Lead,

Measurement,

Pinterest