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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid Data Go

Designed for small CPG businesses. 

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Curated reports and guided analysis.

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Answer the most pressing business questions.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

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This Halloween

the candy aisle has a new frontrunner. 

Over the first four weeks of the season, shoppers picked up 31.2 million pounds of non-chocolate Halloween candy, surpassing 25.1 million pounds of chocolate.

Which Halloween Candy Do you Prefer?

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CASE STUDY

Circana Household Lift — Quantifying the value of email campaigns

Circana Household Lift — Quantifying the value of email campaigns

Snapshot

SOLUTION AREA

Market & Consumer Measurement

SOLUTION

HH Lift

INDUSTRIES

Food and Beverage

CLIENT

Manufacturer

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The Challenge

A leading CPG manufacturer deployed an email program to share holiday themed recipes with the goal of driving incremental sales.
Insight

Insight

Circana analyzed the causal impact of the email program on driving incremental sales. The email campaign generated $82K in incremental sales. Social programs that attracted email subscribers resulted in the highest sales. Additionally, the campaign had a halo effect on non-seasonal baking products.

The Results

Circana enabled the manufacturer to prove the effectiveness of their email program, driving additional investment in their email acquisition program.

The Results
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+20%

SALES UPLIFT

$82K

INCREMENTAL SALES
​
Related Case Studies

Here are some other case studies that can help shape your future.

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Contact us to find out how you can increase sales and market share, make better predictions, and increase profit.

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