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Technology

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid Data Go

Designed for small CPG businesses. 

Liquid Data Engage

Curated reports and guided analysis.

Liquid AI

Answer the most pressing business questions.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

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This Halloween

the candy aisle has a new frontrunner. 

Over the first four weeks of the season, shoppers picked up 31.2 million pounds of non-chocolate Halloween candy, surpassing 25.1 million pounds of chocolate.

Which Halloween Candy Do you Prefer?

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CASE STUDY

Audiences deliver 6% incremental sales lift

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Snapshot

SOLUTION AREA

Marketing

SOLUTION

Complete Audiences

INDUSTRIES

Food and Beverage

CLIENT

Manufacturer

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The Challenge

A frozen food manufacturer launched a national media campaign in the U.S. to boost dollar sales across its product lines. They aimed to identify the most effective target audiences to drive sales.
Insight

Insight

Circanaprovided two audience segments based on 100% verified purchase data, focusing on new and retained buyers. With these segments, the client anticipated an increase in penetration, occasions, and spend per occasion.

The Results

Our audiences performed twice as effectively as the benchmark. The result was a 6% incremental sales lift and $2.15 media return on investment.

The Results
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6%

INCREMENTAL SALES LIFT

$2.15 

MEDIA RETURN ON INVESTMENT
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Related Case Studies

Here are some other case studies that can help shape your future.

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Ready?

Contact us to find out how you can increase sales and market share, make better predictions, and increase profit.

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